Suzanne is the principal consultant of Sales Management Services, with more than 20 years of experience in sales consulting, sales management, and sales for both field and inside sales organizations.

Paling founded Sales Management Services in 1998 to provide practical advice to business executives, owners, and entrepreneurs seeking to increase their revenue and improve their sales organization’s performance. Sales Management Services’ roster of clients includes companies in the software, construction, medical, telecommunications, manufacturing, delivery, and the recruiting industries.

A respected voice on the topic of sales, Paling has contributed articles to Mass High Tech, The Boston Business Journal, Women's Business, and Entrepreneur.com discussing a variety of sales topics. She is also the publisher of Sales Management Tips, a monthly newsletter for sales management executives.

Paling appears regularly as a panelist for the Women’s Enterprise Initiative (WEI), offering advice to small businesses such as a kitchen cabinetry distributor and a travel agency as well as serving as an instructor at the CEO Boot Camp, a three-day instructional seminar for presidents of emerging growth organizations. She makes frequent presentations to local area business groups such as The Mass Technology Leadership Council on the subject of hiring and managing salespeople. She is a former Vice President of Membership and Board member of the Society of Professional Consultants. Suzanne has a B.A. in Communications from the University of Missouri.

Of the 2 million small businesses driving the US economy, an overwhelming number are on their way to failure. These failing companies have one thing in common—a rapidly dwindling cash flow.

The cause for low (to no) cash flow often resides in sales, and if you look deeper, it’s not the sales team, but the management who may be to blame.

Entrepreneurs and small business owners are charged with managing their company’s sales efforts to generate business; however, most lack the practical, hands-on sales experience necessary to manage the sales process and increase sales revenue. Suzanne Paling, sales management consultant, recognizes this common struggle and offers a solution: The Accidental Sales Manager: A Survival Guide for CEOs (or owners or presidents) Who Find Themselves Managing Salespeople.

Taking a realistic aim at the fears, misunderstandings, and frustrations that occur in the sales environment, The Accidental Sales Manager demystifies typical sales management dilemmas. With this book, Paling provides busy leaders with the encouragement, action plans, and tools necessary to take control of their sales force and grow their cash flow. 

Find out more about Suzanne and her book, The Accidental Sales Manger, by visiting her website here.